It is the biggest fashion show of the year, and they are there to show the latest collections.
They make it very uncomfortable for others who are true Christians, but cannot afford expensive wardrobes.
The majority who attend church on Easter Sunday does not go to church during the rest of the year for various reasons, and I believe the number one reason has to do with not being able to dress to kill every Sunday.
They attend church only once a year, so they do it in style.
They rather not go to church, because they cannot afford a new outfit every Sunday.
You also have some who believe that their sins will be forgiven if they go to church on Easter Sunday, and even during holy week.